Communication Arts/Literature (Grades 5–12) Subtest 1

Subarea 1. Media Literacy

0001

Apply knowledge of strategies for critically analyzing electronic, print, and mass media.

evaluating the content and effects of persuasive techniques used in mass media
analyzing the purpose of information presented in electronic, print, and mass media and evaluating the motives behind its presentation
analyzing messages and points of view conveyed in various media (e.g., advertising, news programs, Web sites, video games, blogs) and examining the intersections and conflicts between visual and verbal messages
recognizing how visual techniques or design elements (e.g., special effects, camera angles) carry or influence messages in various media
applying knowledge of ethics in mass communication and the characteristics of ethical and unethical behavior in mass communication

0002

Apply knowledge of strategies for communicating using print, digital, and multimedia formats.

applying knowledge of strategies for integrating digital media (e.g., textual, graphical, audio, visual, and interactive elements) into a presentation to add interest and to enhance understanding of findings, reasoning, and evidence
applying knowledge of strategies for creating an individual or collaborative multimedia work for a specific purpose (e.g., to interpret or respond to a literary work, to interact globally, to critique popular culture)
applying knowledge of strategies for organizing, developing, and producing effective media presentations (e.g., mapping, storyboarding, multimedia storytelling, scripting, designing graphics)
applying knowledge of source attribution and citation, copyright, principles of fair use, and open-source media as they apply to presenting, transforming, and remixing multimedia content in an ethical manner
applying knowledge of ethical standards and safe practices in social and personal media communications